Ah, someone who gets it. The Line from Vanessa Traina (among others) is a great example of AltLuxe. It’s an online clothing and home goods retailer, online and SOHO (NYC) space called The Apartment where everything is for sale (how’s that for contextual marketing?) Why is it AltLuxe? Because it’s about not what’s just essential, but what’s quintessential…the best of what’s essential. The clothing is timeless, seasonless, smart, and not to be found everywhere, “built to last but never boring” as they say on the site. “What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life.” I love that for one of their first makers, they’ve featured…