Posts tagged “perfume

Reinventing retail. Something new to keep an eye on.

Posted on January 4, 2018

Many retail concepts these days have me rolling my eyes, but this one got me intrigued over my morning cuppa. Founded by merchant Mindy Yang, Perfumariē is  a New York fragrance store that positions itself as a meta-discovery studio, open access event space, and incubator. The subject of What Perfume are you wearing? Now you never have to tell, Perfumariē feels very alt luxe, with its focus on nudging consumers to be more thoughtful, conscious. And it’s also a mix of the the new rules of retail I’ve been a proponent of: refining and elevating the in-store experience; centering the store experience on discovery, learning, and experimentation; nurturing tribes; and … getting daring here … charging people for the experience. Is it good? I haven’t been there: it…

Lessons on pleasure from Mandy Aftel

Posted on December 7, 2014

I recently had a chance to interview one of my favorite people, Mandy Aftel (the artisan fragrance genius), about her book, Fragrant, one of the best books of the year, perhaps the decade. (Read more here, then make sure you pick up her book.) As our conversation often does, it meandered around to the topic of luxury and pleasure. It’s easy to think that someone in the field of fragrance – and in particular the fragrance industrial complex with its preponderance of glitzy ads, celebrity scents, and its ties to the the 20th century’s notions of luxury and sensuality – might be sucked into the norms of the industry. But she’s honed her own sensibility, values and ethos along the way and precisely because of the prevailing…