AltLuxe

Posts tagged “new luxury

Consuming Pleasures: The Line

Posted on December 9, 2013

Ah, someone who gets it. The Line from Vanessa Traina (among others) is a great example of AltLuxe. It’s an online clothing and home goods retailer, online and SOHO (NYC) space called The Apartment where everything is for sale (how’s that for contextual marketing?) Why is it AltLuxe? Because it’s about not what’s just essential, but what’s quintessential…the best of what’s essential. The clothing is timeless, seasonless, smart, and not to be found everywhere, “built to last but never boring” as they say on the site. “What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life.” I love that for one of their first makers, they’ve featured…

FauxLuxe: What AltLuxe Isn’t

Posted on December 7, 2013

By Regina Connell. Sometimes you define things by what they aren’t. Saw this article in the brilliant PSFK: so-called “bespoke tailoring” done via 3D scanner in the back of a truck. But isn’t the whole point of a bespoke suit to have not just the product but the experience of talking to a tailor who has a clue about how things should really hang, or how when and extra half inch is the difference between a pair of pants that feels great and one that feels awful and tugs a little too much there. (And while I’m at it, I suspect that this is actually a made-to-measure suit rather than a truly cut-to-your-spec bespoke model but we don’t need to go into the differences…