AltLuxe

Posts tagged “luxury

The Iconic AltLuxe Store

Posted on February 21, 2014

By Regina Connell. One of the other questions I get asked a lot (other than the one about the home) is “what’s the iconic AltLuxe lifestyle (not just clothing) store?” There are some stores that kind of qualify. Maybe Barney’s with its hard to find brands and strong point of view, though there’s a coldness to it, and their home goods section constantly seems to struggle from a taste perspective. There’s Bergdorf Goodman, but it’s just a smaller mainstream department store with really great buyers. In London there’s Liberty, with its strong though slightly inconsistent POV. Maybe Dover Street Market in London (can’t say about the NY store yet), in a limited way. My choice for the retail icon is the dear, departed, sorely missed…

AltLuxe: home for pleasure

Posted on February 20, 2014

By Regina Connell. People often ask me what the new luxury is when it comes to the home. I get the sense that what they’re looking for is a pat answer, and a look: perhaps something involving exposed beams, industrial touches, reclaimed wood, flea market finds, etc. You know, that look. But then that would be about buying other peoples’ labels and looks again, which is not what alternative luxury is about. However, forced to come up with something more useful, I’d say that it’s about these things: ease, what’s essential, soul, sensuality, intimacy, and subversion. AltLuxe, like many good things, is a little complicated. No. 1  EASE. More than anything else, the AltLuxe home is about ease. It’s about not trying too hard to look…

Living Well: luxuriating in “Idleness”

Posted on February 1, 2014

In my (e)mailbox there are always those items I don’t need to open, but which I always do, even if I’m running late, up against a deadline, or have promised myself I’ll focus focus focus on something. It used to be the “See what’s new for you today” type emails from various e-tailers, but these days, it seems to have narrowed down to just a few: The Browser, Totokaelo, The Line, and The Idler Academy of Philosophy, Husbandry and Merriment. The Idler newsletter, with that Hogarthian illustrated header,  wonky typewriter font, convivial tone, and charming frequent typos,  is an instant antidote to the “designed” crap I see so much of. It’s the anti-Twitter: no to groovy flat design, cheery infographics; yes to full sentences and…

Living well: recipes for pleasure

Posted on January 20, 2014

Like any foodie, I do love my indulgences. Recently discovered pleasures include the pucker-up tart seville orange marmalade from Josephine’s Feast, that sublimely creamy straciatella on the pizza I had the other day at Farm Shop in Marin, and that orgasmic cup of hot chocolate using Recchiuti dark chocolate pistoles… However indispensable these are to the life well-lived, over the holidays I realized that my real foodie pleasure comes from preparing it,  not just consuming it. So I resolved to cook more, cook with more focus, more intention. While this realization would have many running to the nearest farmers market, for me, it starts with cookbooks and recipes. Now there are a billion lovely cookbooks out there, oozing with luscious imagery, compelling stories and the…

FauxLuxe: What AltLuxe Isn’t

Posted on December 7, 2013

By Regina Connell. Sometimes you define things by what they aren’t. Saw this article in the brilliant PSFK: so-called “bespoke tailoring” done via 3D scanner in the back of a truck. But isn’t the whole point of a bespoke suit to have not just the product but the experience of talking to a tailor who has a clue about how things should really hang, or how when and extra half inch is the difference between a pair of pants that feels great and one that feels awful and tugs a little too much there. (And while I’m at it, I suspect that this is actually a made-to-measure suit rather than a truly cut-to-your-spec bespoke model but we don’t need to go into the differences…

Luxury: It’s All in the Mind

Posted on November 17, 2013

What matters – whether it’s in the retail world, or in hospitality or even the products we consume – is the experience of engaging with those products. And that’s about feelings not THINGS. It’s about pleasure not consumption. And it’s feelings that underlie AltLuxe, not bling, not branding. And that’s what companies, whether it’s traditional luxury brands or the mass luxury brand, need to get their arms around. Here’s your tour through the new alternative, The New Luxury.