What matters – whether it’s in the retail world, or in hospitality or even the products we consume – is the experience of engaging with those products. And that’s about feelings not THINGS. It’s about pleasure not consumption. And it’s feelings that underlie AltLuxe, not bling, not branding. And that’s what companies, whether it’s traditional luxury brands or the mass luxury brand, need to get their arms around. Here’s your tour through the new alternative, The New Luxury.