AltLuxe

Posts tagged “interiors

InstaLuxe

Posted on March 30, 2014

Came across this article, “Behold a Four-Day Design Miracle in Noe Valley” (San Francisco) in the local lifestyle mag, 7x7SF. The piece chronicles a – yes – four day furnishing of a house in an increasingly swanky part of San Francisco (beloved of the newly minted Technorati Wealthy). And it reminded me of all that AltLuxe is NOT.   According to the article, the owners, after some fits and starts, got sick of the process of decorating their home. They were leaving town for four days, and they hired designer Ian Stallings to complete the project in that time. He interviewed them to find out what they liked and cared about, and then executed beautifully, right down to a fully-outfitted cabinet of curiosities. There are quirky…

AltLuxe: home for pleasure

Posted on February 20, 2014

By Regina Connell. People often ask me what the new luxury is when it comes to the home. I get the sense that what they’re looking for is a pat answer, and a look: perhaps something involving exposed beams, industrial touches, reclaimed wood, flea market finds, etc. You know, that look. But then that would be about buying other peoples’ labels and looks again, which is not what alternative luxury is about. However, forced to come up with something more useful, I’d say that it’s about these things: ease, what’s essential, soul, sensuality, intimacy, and subversion. AltLuxe, like many good things, is a little complicated. No. 1  EASE. More than anything else, the AltLuxe home is about ease. It’s about not trying too hard to look…

Consuming Pleasures: The Line

Posted on December 9, 2013

Ah, someone who gets it. The Line from Vanessa Traina (among others) is a great example of AltLuxe. It’s an online clothing and home goods retailer, online and SOHO (NYC) space called The Apartment where everything is for sale (how’s that for contextual marketing?) Why is it AltLuxe? Because it’s about not what’s just essential, but what’s quintessential…the best of what’s essential. The clothing is timeless, seasonless, smart, and not to be found everywhere, “built to last but never boring” as they say on the site. “What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life.” I love that for one of their first makers, they’ve featured…