AltLuxe

Posts tagged “culture

Luxury: It’s All in the Mind

Posted on November 17, 2013

What matters – whether it’s in the retail world, or in hospitality or even the products we consume – is the experience of engaging with those products. And that’s about feelings not THINGS. It’s about pleasure not consumption. And it’s feelings that underlie AltLuxe, not bling, not branding. And that’s what companies, whether it’s traditional luxury brands or the mass luxury brand, need to get their arms around. Here’s your tour through the new alternative, The New Luxury. Advertisements

Luxury is dead. All hail the new luxury: AltLuxe

Posted on November 17, 2013

By Regina Connell. Luxury is one of those words that tweaks people, gets under their skins. A lot. Associations: decadent, superfluous, disposable, blingy, trashy, tacky, crass, materialistic, exploitative … the list goes on and on. The irony is that so much luxury is based on the qualities we all hold so dear: quality, exquisite craftsmanship, integrity, careful choice of materials, those lauded ten thousand hours of practice, the absolute rarity of it, the absolute perfection. Those things cost. They should cost. There is effort there. And there is value there – deep value – whether that value comes from the long-lasting, high quality of the object or experience, or the knowledge that it is rare or will last, or the story behind the making. There was…