AltLuxe

Posts tagged “consumption

Lessons on pleasure from Mandy Aftel

Posted on December 7, 2014

I recently had a chance to interview one of my favorite people, Mandy Aftel (the artisan fragrance genius), about her book, Fragrant, one of the best books of the year, perhaps the decade. (Read more here, then make sure you pick up her book.) As our conversation often does, it meandered around to the topic of luxury and pleasure. It’s easy to think that someone in the field of fragrance – and in particular the fragrance industrial complex with its preponderance of glitzy ads, celebrity scents, and its ties to the the 20th century’s notions of luxury and sensuality – might be sucked into the norms of the industry. But she’s honed her own sensibility, values and ethos along the way and precisely because of the prevailing…

Luxury: It’s All in the Mind

Posted on November 17, 2013

What matters – whether it’s in the retail world, or in hospitality or even the products we consume – is the experience of engaging with those products. And that’s about feelings not THINGS. It’s about pleasure not consumption. And it’s feelings that underlie AltLuxe, not bling, not branding. And that’s what companies, whether it’s traditional luxury brands or the mass luxury brand, need to get their arms around. Here’s your tour through the new alternative, The New Luxury.