AltLuxe

Posts tagged “brand

Care about sustainability? Get serious about your brand.

Posted on January 23, 2018

“Brand” is one of those words – a little like “luxury”– that feels the very antithesis of “sustainability”. For many, it bespeaks glossy magazine ads, splashy parties, and a general glitz that feels gross, vulgar. And in many ways it is, as it pumps up demand for things we don’t want. But ironically, for all the importance of using sustainable materials and processes, the single most important act of sustainability is to not create more waste to begin with. In our society, waste implies that there is no market demand for a given item and that while it may have inherent value, it doesn’t have economic value. And things that lack economic value are waste. SO the imperative is to create value. One of…

Luxury is dead. All hail the new luxury: AltLuxe

Posted on November 17, 2013

By Regina Connell. Luxury is one of those words that tweaks people, gets under their skins. A lot. Associations: decadent, superfluous, disposable, blingy, trashy, tacky, crass, materialistic, exploitative … the list goes on and on. The irony is that so much luxury is based on the qualities we all hold so dear: quality, exquisite craftsmanship, integrity, careful choice of materials, those lauded ten thousand hours of practice, the absolute rarity of it, the absolute perfection. Those things cost. They should cost. There is effort there. And there is value there – deep value – whether that value comes from the long-lasting, high quality of the object or experience, or the knowledge that it is rare or will last, or the story behind the making. There was…