AltLuxe

Posts tagged “AltLuxe

Guest Post: Essential Truths

Posted on February 6, 2015

I don’t remember the name of the saint whose statue was housed in a church in Antigua, Guatemala. I remember the soft, tarnished metal. The figure had obviously been touched over and over, maybe thousands of times. Its original polish had conceded to the demands of life as an object turned healer, giving way to the many hands, the exhaustive lists of supplications for recovery and rescue that had been placed upon it throughout the years. Standing before this beloved statue made me realize exactly what I love about objects: it’s the tellingness. Hand-cut glass, buttery leather, a vintage motorcycle—these things all sing for someone. It just depends on who you are. Finding the perfect milk stout or full-bodied wine? Sister, I’ve been to the…

The Iconic AltLuxe Store

Posted on February 21, 2014

By Regina Connell. One of the other questions I get asked a lot (other than the one about the home) is “what’s the iconic AltLuxe lifestyle (not just clothing) store?” There are some stores that kind of qualify. Maybe Barney’s with its hard to find brands and strong point of view, though there’s a coldness to it, and their home goods section constantly seems to struggle from a taste perspective. There’s Bergdorf Goodman, but it’s just a smaller mainstream department store with really great buyers. In London there’s Liberty, with its strong though slightly inconsistent POV. Maybe Dover Street Market in London (can’t say about the NY store yet), in a limited way. My choice for the retail icon is the dear, departed, sorely missed…

AltLuxe: home for pleasure

Posted on February 20, 2014

By Regina Connell. People often ask me what the new luxury is when it comes to the home. I get the sense that what they’re looking for is a pat answer, and a look: perhaps something involving exposed beams, industrial touches, reclaimed wood, flea market finds, etc. You know, that look. But then that would be about buying other peoples’ labels and looks again, which is not what alternative luxury is about. However, forced to come up with something more useful, I’d say that it’s about these things: ease, what’s essential, soul, sensuality, intimacy, and subversion. AltLuxe, like many good things, is a little complicated. No. 1  EASE. More than anything else, the AltLuxe home is about ease. It’s about not trying too hard to look…

Consuming Pleasures: The Line

Posted on December 9, 2013

Ah, someone who gets it. The Line from Vanessa Traina (among others) is a great example of AltLuxe. It’s an online clothing and home goods retailer, online and SOHO (NYC) space called The Apartment where everything is for sale (how’s that for contextual marketing?) Why is it AltLuxe? Because it’s about not what’s just essential, but what’s quintessential…the best of what’s essential. The clothing is timeless, seasonless, smart, and not to be found everywhere, “built to last but never boring” as they say on the site. “What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life.” I love that for one of their first makers, they’ve featured…