AltLuxe

Posts from the “The Goods” Category

The Goods: The Perfect Wooden Spoon

Posted on January 1, 2014

Doing anything well is about having the perfect tool. It renders the beginner at least halfway competent, the middling enthusiast confident, and powers the truly skilled to new heights. Working with the perfect tool is utter pleasure and yes, the ultimate luxury. Making something work is drudgery (and often a gigantic waste of time.) In the kitchen, one of the most fundamental tools is the wooden spoon. They were fetishized last year with all their connotations of honest home cooking and the toned-down life, and no end of earnest woodworkers took to making them out of premium woods, all sustainably produced. But I rather suspect that many of the spoons ended up as “design elements” on a kitchen wall: beautiful, authentic, ignored. What a…

Consuming Pleasures: The Line

Posted on December 9, 2013

Ah, someone who gets it. The Line from Vanessa Traina (among others) is a great example of AltLuxe. It’s an online clothing and home goods retailer, online and SOHO (NYC) space called The Apartment where everything is for sale (how’s that for contextual marketing?) Why is it AltLuxe? Because it’s about not what’s just essential, but what’s quintessential…the best of what’s essential. The clothing is timeless, seasonless, smart, and not to be found everywhere, “built to last but never boring” as they say on the site. “What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life.” I love that for one of their first makers, they’ve featured…