AltLuxe

Posts from the “Living Well” Category

Care about sustainability? Get serious about your brand.

Posted on January 23, 2018

“Brand” is one of those words – a little like “luxury”– that feels the very antithesis of “sustainability”. For many, it bespeaks glossy magazine ads, splashy parties, and a general glitz that feels gross, vulgar. And in many ways it is, as it pumps up demand for things we don’t want. But ironically, for all the importance of using sustainable materials and processes, the single most important act of sustainability is to not create more waste to begin with. In our society, waste implies that there is no market demand for a given item and that while it may have inherent value, it doesn’t have economic value. And things that lack economic value are waste. SO the imperative is to create value. One of…

Reinventing retail. Something new to keep an eye on.

Posted on January 4, 2018

Many retail concepts these days have me rolling my eyes, but this one got me intrigued over my morning cuppa. Founded by merchant Mindy Yang, Perfumariē is  a New York fragrance store that positions itself as a meta-discovery studio, open access event space, and incubator. The subject of What Perfume are you wearing? Now you never have to tell, Perfumariē feels very alt luxe, with its focus on nudging consumers to be more thoughtful, conscious. And it’s also a mix of the the new rules of retail I’ve been a proponent of: refining and elevating the in-store experience; centering the store experience on discovery, learning, and experimentation; nurturing tribes; and … getting daring here … charging people for the experience. Is it good? I haven’t been there: it…

Learning to wait

Posted on August 9, 2016

I recently received a gift from no less than Francois-Henri Pinault, the head of Kering, which holds a good chunk of the luxury industry. No, it wasn’t a little something from McQueen or Stella McCartney, or even a pair of Pumas. No, M. Pinault said something a few months back that really got me thinking differently. The occasion was his comment on an announcement by Burberry that it would move toward letting consumers “shop the runway”, doing away with the practice of having Fall collections shown in Spring and Spring collections shown in the Fall. Paul Smith and Michael Kors followed.  The Guardian dubbed it “See Now, Shop Now”. Now, all this made eminent sense to me: the idea that in this day and age there’d be this time lag between showing and making…

Is cool where it’s at?

Posted on May 21, 2016

I have these friends – smart, accomplished, reasonably self-aware grownups – who a great many people would consider cool, very cool. And yet, these friends are earnestly obsessed with others’ coolness and want “cool” people in their orbits so perhaps that coolness will rub off. Which of course is not cool. What is it about coolness? People are cool (Bowie, Prince, Benicio del Toro, and Charlotte Rampling seem to top a number of lists I looked at.) Things are cool: as of this instant, vinyl, cannabis, koji, local grains, Cuba. And ideas, too: philosophy, localism, and populism (Bernie Sanders and Donald Trump). As a word, “cool” has ebbed and flowed in terms of its own innate “coolness” but the attraction remains. Cool is “hunted”, and its absence sneered at, dismissed.…

The new “new” thing

Posted on May 12, 2016

By Regina Connell Part of alt luxe is the appreciation of the imperfect, the undone, the used. These are states of being and evolution in objects (and people for that matter) that connect you to life, that keep you grounded, open, humble. But what of that in-between state where things aren’t quite so bright shiny and new, but haven’t yet achieved that wabi sabi state of beautiful disrepair: a category into which most of the things, people, and relationships in our lives will fall? We grudgingly look to maintain them, the act a necessary evil in our lives. As a society, we tend to take the same approach. In the West, while we pay lip service to all that lovely wabi-sabiness, we actually worship at the altar of Progress. The New is…

Peak Curtains

Posted on March 14, 2016

It became a meme a couple of months ago, this notion of “peak curtains”. This pithy phrase came from Steve Howard, IKEA’s head of sustainability, speaking at The Guardian’s Sustainable Business debate. The full quote was, “In the West, we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings.” He said the new state of affairs could be called “peak curtains”. Now Mr. Howard went on to laud IKEA’s initiatives to take back and repair product, but what he was saying nonetheless feels true. It’s been an AltLuxe meme for a while, it’s been a nagging worry among manufacturers and retailers – the notion that people particularly millennial – want experiences, not…

Skin deep

Posted on March 14, 2016

Some days, I feel I’m drowning in imagery. It’s not just the time spent in front of my computer or phone that’s the culprit. There’s the extraordinarily good stuff on TV: Netflix and House of Cards and Game of Thrones and Empire and The Americans and Downton Abbey…There are the print magazines with which I’m obsessed …  There’s the constant design image grazing I do for work, the FOMO (as in, “Didn’t you see that great room / sofa / tile installation / wooden spoon on insta?”) and the constant battle to find the right images, get the rights, edit them, get them in … there’s even the beauty of where I live and work – the sunsets, the rain, the interiors, the products, the factory, the ironic streetscapes (or…