AltLuxe

Posts from the “Consuming Pleasures” Category

Reinventing retail. Something new to keep an eye on.

Posted on January 4, 2018

Many retail concepts these days have me rolling my eyes, but this one got me intrigued over my morning cuppa. Founded by merchant Mindy Yang, Perfumariē is  a New York fragrance store that positions itself as a meta-discovery studio, open access event space, and incubator. The subject of What Perfume are you wearing? Now you never have to tell, Perfumariē feels very alt luxe, with its focus on nudging consumers to be more thoughtful, conscious. And it’s also a mix of the the new rules of retail I’ve been a proponent of: refining and elevating the in-store experience; centering the store experience on discovery, learning, and experimentation; nurturing tribes; and … getting daring here … charging people for the experience. Is it good? I haven’t been there: it…

5 ways to reinvent retail.

Posted on December 6, 2017

This post is a companion to A Cure for What Ails Big Retail + Getting Experiential Retail Right.  If you love a good experiment, as I do, the last few months in retail should have made you pretty happy. Having now cycled through the classic grief-response phases of Denial (it can’t happen to me); Anger (can’t we put Amazon out of business); Bargaining (continuous discounting + perhaps a new look); and Depression (dithering, procrastination and turning to the usual drugs, like financial engineering); a growing chunk of the retail world has finally reached some sort of Acceptance. But acceptance of what? That one should chuck it all in and sell on Amazon? No. Acceptance of an existential question: what, exactly, is the purpose of a store in…

3 syllables. And a cure for what ails Big Retail.

Posted on January 23, 2017

Scha.Den.Freude. OK, that wasn’t actually my first feeling when I heard that The Limited would be shutting its stores effective immediately. Rather, my first feeling was that of nostalgia, maybe even sadness. After all, like so many women my age, my first job was at The Limited, and the source of so many key life skills I use to this day. The invaluable life skill of selling and servicing, how to deal with low lifes, a little bit about design and styling, and of course, how to steam clothes without burning yourself. But then, the schadenfreude kicked in. Good riddance, I thought, to The Limited and all those chains (Macy’s, Ann Taylor, Gap. Abercrombie, American Eagle Outfitters, BCBG, Wet Seal, Bebe, Hot Topic, and more weekly) with their same uninspired approach to…

Learning to wait

Posted on August 9, 2016

I recently received a gift from no less than Francois-Henri Pinault, the head of Kering, which holds a good chunk of the luxury industry. No, it wasn’t a little something from McQueen or Stella McCartney, or even a pair of Pumas. No, M. Pinault said something a few months back that really got me thinking differently. The occasion was his comment on an announcement by Burberry that it would move toward letting consumers “shop the runway”, doing away with the practice of having Fall collections shown in Spring and Spring collections shown in the Fall. Paul Smith and Michael Kors followed.  The Guardian dubbed it “See Now, Shop Now”. Now, all this made eminent sense to me: the idea that in this day and age there’d be this time lag between showing and making…

In praise of specificity

Posted on January 12, 2016

When I was in Japan a few years ago, I went to a place called Tokyu Hands. It blew me away: floor after floor of stuff, so much of it incredibly specific. A container to hold sliced tomatoes so they wouldn’t sit in their own juice. Teapot brushes. 15 different types of scissors for ikebana. A knife specially designed for cutting chestnuts. An those were just the things whose use I could fathom. I found it fascinating but perplexing: even if some of the products were clearly genius (I loathe soggy tomatoes) why oh why would you want all this stuff in a country where houses were so minuscule?  Would you even use it? Wasn’t it all a bit silly? Was it just another example of Japanese…

Have the chocolate

Posted on January 2, 2016

I recently came across a reasonably compelling piece on how eating for pleasure could be the best diet plan. And, it reminded me that what goes for the body, goes for a lot of other things, I do think. Headspace, a favorite modern mindfulness blog/app, reminded me that often,  we go on holiday, eat what we want, and, miraculously, return to “real” life with minimal weight gain, feeling amazing. Not to mention having some pretty amazing memories (and dishes to add to a culinary repertoire.) Why is that? “Pleasure is an important appetite regulator. With every meal, the body registers feelings of fullness (the stomach expanding) and levels of satisfaction (has the body received what it was hungry for?). When we deprive ourselves of pleasure, our brain…

The thing about things

Posted on September 7, 2015

At long last, I’m weighing in on the unlikely book that blew the minds of publishers everywhere: a book from a little known (in the West, at least) Japanese home organization consultant. I’m of course talking about Marie Kondo’s The Life Changing Magic of Tidying Up. But I’m not that surprised. Because the book taps into a very deep craving for the values she’s espousing. The values of pleasure and joy and ruthlessness and clarity. The book is not just another self-help book (though there are some embarrassingly awesome ideas on how to organize your underwear drawer): it’s a philosophy for living and even consuming. For those who’ve been otherwise occupied, the book is nominally about de-cluttering. But it’s not it’s not the usual one about…